|Image courtesy of Immediate Media|
In 2014 Immediate Media bought the craft titles Mollie Makes, The Knitter and Simply Knitting from Future Pubishing, adding them to its own stable of titles including Knit Today. Last year the company repositioned its knitting titles marketing Knit Today as an entry-level title for knitting beginners who want modern patterns; Simply Knitting, known for its Alan Dart toys, as a beginner/intermediate mixture of modern and more traditional patterns; and The Knitter for more experienced knitters who want in-depth features as well as challenging knitting projects.
When announcing the closure of Knit Today the publisher said: "We're sorry to let you know that this is the last issue of Knit Today that we will publish. Although the magazine was much appreciated by its readers, its sales could not be sustained at the levels needed to continue. We would like to thank you for your support, and we're sorry for any disappointment.
In simpler terms the magazine wasn't selling enough copies to be financially viable.
The closure will come as a blow to UK readers who will now have less choice - the other major monthly knitting magazines in the country are Knit Now, published by Practical Publishing, and Aceville Publication's Let's Knit (not counting the women's magazines craft spin offs and knitting for babies titles that sometimes appear on the newsagents' shelves). The closure will also be a blow to British designers who sell their patterns to magazines.
The last issue contains a feature on British sustainable yarns. Hopefully I will pick up a copy this weekend and review it.