Sunday 2 February 2014

Campaign for Wool Goes Stateside

Campaign for Wool, a British organisation whose patron is Prince Charles, has launched a US website to promote the benefits of wool.

Image courtesy of Campaignforwool.com
Campaignforwool.com advocates wool's natural, renewable and biodegradable properties. A new brand for wool in the US, the 'green sheep'.  "The brand has emerged from the internationally successful Campaign for Wool" the website says, and "it will represent all origins of wool and is endorsed by the leading wool organisations of the world including those in Australia, United Kingdom, New Zealand, South Africa and America."

The Campaign is also hoping that its One Wool initiative will galvanate publicity for wool in the home interiors industry. Since it launched in 2010 the Campaign has helped farmers to receive a threefold increase in the price they receive for wool.

Here in the UK Campaign for Wool is probably best known for its annual wool week, with events such as creating a sheep pasture area in Savile Row and inviting UK hand knitting industry people to knit in the window of London's John Lewis department store.

When you're next buying a British wool carpet or hand knitting with British yarn it's great to know you're supporting local farmers' businesses.





The brand has emerged from the internationally successful Campaign for Wool and which has His Royal Highness The Prince of Wales as Patron.  It will represent all origins of wool and is endorsed by the leading wool organisations of the world including those in Australia, United Kingdom, New Zealand, South Africa and America. - See more at: http://www.campaignforwool.com/news-item/surfaces-2014-las-vegas/#sthash.lC94K3ZK.dpuf

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