Sunday 16 November 2014

Wool And The Gang Joins John Lewis Christmas Penguin Mania

The battle of the Christmas televison adverts has well and truly begun! Sainsbury's first world war trenches advert tugs at the heartstrings and M&S offers lots of magic and sparkle, but it's the John Lewis advert that stands out, even if it there's no mention John Lewis in it. At all.

The ad is a touching story, if you're the sentimental type, of a boy and his penguin friend Monty. When the boy notices that Monty looks sadly at couples, he gives him his own penguin friend for Christmas.

Picture courtesy of John Lewis

London-based company Wool and the Gang has joined in with the John Lewis Christmas spirit to celebrate all things penguin in wool form.

Picture courtesy of Wool and the Gang

Wool and the Gang was invited to create a woollen wonderland in the John Lewis Oxford Street and Peter Jones store windows. Visual designer, Emma Davidge, who has the fabulous job of being responsible for the stores' window displays, spotted Wool and the Gang's Knit Kits. Wool and the Gang rose to her challenge, creating festive versions of their chunky jumpers and knitting up gorgeous penguin-sized versions of their signature hats, snoods and scarves.

Picture courtesy of Wool and the Gang

There's even a knitting penguin. Monty is not just a pretty face after all!

Picture courtesy of Wool and the Gang

Wool and the Gang's knit kits appear in John Lewis's Christmas gift guide. A zion hat knitting kit costs £39.50. Not cheap, but good quality, and will probably be used longer than a Monty soft toy, which will set you back £35 for the large version.

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