October's Knitting magazine reports that a new global wool brand, named Yarn Stories, will launch at London's Knitting and Stitching Show on 8th October.
Yarn Stories is manufactured in Yorkshire and the brand will be available exclusively online. That's a bold decision for a new brand considering that knitters love to feel their wool in person before purchasing, but no doubt appearances at knitting festivals and shows will increase brand awareness.
Further information about the brand, including colours, weights etc, are very sketchy. At the time of publishing this post the brand's website - Yarn Stories - wasn't working. There's not even a picture of what knitters can expect.
Here's hoping that the website is fixed before the brand is launched. With a Yorkshire heritage the yarns offer great promise - but only if knitters can find out more about it!
28th September update
Yesterday I had the great pleasure of visiting the Yarndale show in Skipton and there I met a couple of lovely ladies behind the Yarn Stories brand. I'm delighted to report that the website is now up and running, containing details of the fine merino DK and 4ply yarn the company is launching with.
The yarn is beautifully soft - perfect for scarves and jumpers - and comes in lots of lovely bright colours, a few of which I got an advance preview of. At the moment there aren't any patterns on the website but some will be unveiled at London's Knitting and Stitching Show.
Although the merino is sourced from Australia, due to the high-quality product available there, the yarn is dyed and spun in Yorkshire, earning its 'made in England' moniker.
This looks like an exciting launch into the British wool market. Here's hoping that the supporting patterns will be bold and innovative, not just the same old handwarmers/scarves/hats that most yarn companies seem to churn out a version of.